Tuesday, April 3, 2007

Will We All Be Lifecasting Someday?

Most people who have taken the time to listen to Justin's many interviews over the past two weeks know that the show that we are all watching right now is not the end game for Justin.tv, Inc. and their major investor. Justin's lifecast is the first show out of the gate but they have bigger plans. If things go as Justin has described it, there will be an entire network of "lifecasters" featuring different kinds of people in different time zones and different parts of the world. Beyond that, Justin has talked about plans to provide the equipment and infrastructure to allow anyone to lifecast. Today, Business 2.0 BETA has a good post (I take some exception to their description of the Today Show interview) describing the tremendous potential of lifecasting.
Last night I spoke with Georges Harik, a former director for product management at Google who's now an angel investor, about how interactive, real-time webcasting's endless possibilities can affect and improve our daily lives.

Instead of watching Justin crash for eight hours, I could watch a live broadcast of my three-month-old nephew napping. Proud parents can broadcast soccer games, talent shows and weddings. Hardcore shoppers can wear webcams to show you whether Macy's white sale is worth attending. Skiers can show you whether it's worth leaving the warm lodge and trek into the back bowls.

This makes total sense to me. Most people would not want to share every moment of their lives with people, but I would be very willing to share selected moments of my life with a select number of friends and family. If you think about it, it's not too different from sharing photos & video over the web (something most of us do). The only difference is that it's immediate, which makes it much more powerful. The immediacy makes it a shared experience which is not really the case with a shared video, a shared photo, or a blog post.

Update:
Brian Solis from bub.blicio.us has an excellent post on the potential of lifecasting, or what he calls you.tv.

1 comments:

Brian Solis said...

Hey Mike, I also had an interesting post on the subject of lifecasting called You.tv, http://www.briansolis.com/2007/04/youtv.html

We also interviewed Justin.tv last week for bub.blicio.us, http://bub.blicio.us/?p=122